Virtual campus engagement sessions: an effective tool for talent acquisition and boosting employer branding in the time of pandemic

Abstract

In order to complete my academic Internship course entitled BUS400, I had joined as an Intern at Walton Hi-Tech Industries PLC for a three month period. I had joined in the Human Resource Management Department under the supervision of Ms. Lamisa Nahiyan Zulfiquar, Assistant Director, Walton Hi-Tech Industries PLC. The core objective of this Internship was to provide us hands on practical experience of corporate life and work style as well as to give us a solid foundation of all the learning in a more practical way. I have tried to compile all my internship experience as a form of this report where I sincerely put all my contributions, learning and findings. Throughout my Internship I had worked with the Employer Branding team of the HR department and gain practical experience of their talent acquisition process and employer branding initiatives. First of all I have tried to provide a brief idea about Walton and its countrywide operations. This report will give a brief overview about Walton and shade some light on their business landscape both nationally and globally. With the help of this report, I tried to explain the importance of employer branding and how it affect the overall talent acquisition process while recruiting and attracting best talents from the crowd. This report is based on the employer branding and talent acquisition process of one of Walton’s flagship internship program “Thrive in Three”. I had the opportunity to get involved in the entire talent acquisition process of Walton’s flagship Internship program “Thrive in Three” and with my little knowledge and expertise I also tried to compile briefly about the recruitment and selection process of the program. Finally, I have concluded the report with some recommendations on their employer branding and how they can enhance their corporate image to the youth by proper utilization of their Facebook Career page and other mediums.