Show simple item record

dc.contributor.advisorAdrita, Ummul Wara
dc.contributor.authorJahan, Mahfida Akter
dc.date.accessioned2022-06-07T03:46:29Z
dc.date.available2022-06-07T03:46:29Z
dc.date.copyright2021
dc.date.issued2021
dc.identifier.otherID 17104227
dc.identifier.urihttp://hdl.handle.net/10361/16919
dc.descriptionThis thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.en_US
dc.descriptionCataloged from PDF version of thesis.
dc.descriptionIncludes bibliographical references (pages 30-31).
dc.description.abstractThe goal of this research is to define how negative information or we can say word of mouth, online review influence consumer attitude and behavioral intentions towards online products. Because of the rapid growth and widespread application of Internet technology, online shopping has emerged as a significant new channel. Online product reviews have become increasingly valuable as consumer information search and release has shifted from offline to online. According to research, the majority of online customers read product reviews before making a purchase. Online product reviews, as one of the most important techniques of disseminating awareness, have a growing influence on customer purchasing decisions and have steadily become an urgent topic in network marketing research. This phenomena forces companies to acknowledge that online reviews have a big impact on trading volume. Businesses have attempted to influence online reviews by posting a large number of favorable comments in the hopes of gaining consumer trust and resulting in product purchases. According to research, the primary goal of negative internet reviews is to influence the positioning of fashion products. The criteria studied in this study are the perception of bad internet reviews, buying attitudes, and behaviors. Negative online evaluations of apparel and accessories sold online are examined, as well as their impact on consumer buy intent and sentiments. The goal of the study is to prove that unfavorable online reviews influence consumer purchasing intent, attitudes, and actions. Furthermore, purchasing attitudes have an impact on behavior intention. In the research I employed both secondary and primary data. 80 respondents' data was acquired as primary data, which was analyzed using SPSS software. According to the research negative information has impact on customers attitude and behavioral intentions. The data show how word- of-mouth is based on trustworthiness and commitment. Despite the fact that the results were based on a small number of respondents, the approach could be beneficial in future research. The importance of word - of - mouth, particularly in terms of consumer buying behavior, is steadily growing. Marketers will gain a better knowledge of negative information along with consumer perceptions after reading this paper.en_US
dc.description.statementofresponsibilityMahfida Akter Jahan
dc.format.extent34 pages
dc.language.isoenen_US
dc.publisherBrac Universityen_US
dc.rightsBrac University theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectWOMen_US
dc.subjectOnline reviewen_US
dc.subjectSPSSen_US
dc.subjectConsumer attitudeen_US
dc.subjectBehavioral intentionsen_US
dc.subjecteWOMen_US
dc.subject.lcshOnline marketing
dc.titleDetermine the effects of negative information on consumer attitudes and behavioral intentions towards online productsen_US
dc.typeThesisen_US
dc.contributor.departmentBrac Business School, Brac University
dc.description.degreeB. Business Administration


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record