Market business intelligence of Bangla Trac Limited (BanglaCAT)

Abstract

BanglaCAT is the first and only one authorized dealer of Caterpillar Inc. USA in Bangladesh. In 2004, the company started its expedition with almost 100 employees. The next year in 2005, the company enlisted with nearly 200 employee launching a Group Insurance & Gratuity Policy it won the award of “Top Asia- Pacific Power System Dealer Award” for highest electric power sales. Bangladesh being the fastest growing economy in the world, infrastructure development is a major part of it. Considering all the economic conditions, Bangladesh is already going through a rapid and industrial development. This has eventually brought a lot of Foreign Direct Investment in the power generation and construction equipment solutions. Thus, BanglaCAT with its best solutions in both power and construction equipment it is present in every industry and infrastructure development of the country. Moreover, such contribution in the economy of the country has made them won the “Parts Growth Challenge Award” and the “Top Asia Pacific Power System Dealer Award for the Highest Electric Power Sales”. In the year of 2007-08 back to back BanglaCAT has again won the “Top Asia Pacific Power System Dealer Award” for “Highest Electric Power Sales” and installed 100 MW for client Hosaf Power Plant. The company is not only limited with its inventories and brilliant team rather in the ongoing time they have developed with more than 4 facilities and several offices in Bangladesh as well. Amongst the workshops Caterpillar certified BanglaCAT’s Ashulia facilty has achieved a 4 star Contamination Control Full-fledged Workshop being the second in the entire South-Asia region in 2009. Alongside such dynamic business development the company has been developed into a giant of 4000MW installed capacity, leading machine sales , launch of Group Brand Management Division for Brand Equity, CRM department for sales function, Workopolo app for virtual office and Bangladesh’s first Rental Yard. I have worked in BanglaCAT as an intern and I have completed my Internship report on the Market Business Intelligence of the company for brand marketing. There are two reasons for selecting this topic to complete this report. First of all, I am very interested to know about this business operation in the power generation and infrastructure development of the nation. Secondly, for the reason of launching Group Brand Management for ensuring Brand Equity and the dynamic procedures of this team of carrying Brand Marketing.