Marketing strategy of CEM Group Bangladesh

Abstract

Living standard of people developing day by day. Now a day‟s people are more concern about the quality than quantities in cheap price. In Bangladesh, Dhaka city is the most populated and to control the humidity level, researchers and environmental specialists informing the people to use more environment friendly products. Real estate companies and Building developer companies can play a vital role to decrease the disasters. The Managing director of CEM GROUP also brought the UPVC products in Bangladesh on 2012 to minimize the problem. Because, UPVC products are totally unplastisized and environment friendly, this kind of product does not contain any kind of lead. Besides, UPVC windows and doors can help to bring a healthy life for all, as these are sound proof, heat proof and most importantly eco- friendly. CEM GROUP following traditional ways of marketing to reach to its target customers, which is Direct Marketing or Door-to-Door Marketing. However, they have started to adapt digital marketing by assigning an agency, which is providing CEM a set of target customers through telesales and social media channels. However, CEM GROUP does not promote their products through TVC, Television commercials. For promoting this kind of products, TVC is the best options because it can reach to the mass people. Besides, this sector is very competitive so if they do not come up with more innovative ideas to make the company unique than the competitors than it will be huge trouble for them in future to sustain in the Market.