Analysis of different marketing strategies adopted by a Startup under social engagement group

Abstract

This report reflects my experiences as a Project Manager in the Project Management Department at Social Engagement Group. The report discusses the overview of the company and my project “Analysis of Different Marketing Strategies Adopted by a Startup under Social Engagement Group”. The report thoroughly analyzes the organizational structure of the company and its policies. It goes through the organizational structure and its offered services. Detailed human resources, marketing, and financial practices of the company have been discussed in this report. Industry analysis according to the industry the company belongs to has been conducted. Furthermore, a strategic analysis of the company has been conducted exploring the company’s strengths, weaknesses, opportunities, and threats. How the company faces threats as the barrier of entry is almost non-existent has been highlighted in the report. The report extensively focuses on the analysis of the marketing strategies adopted by a startup under the Social Engagement Group. It focuses on the strategies and the implication of the strategies by both the company and the client. The report highlights the strategies and workflow to make the strategies work to the extent where they can be successfully implemented by the company. In the report, the impact of Covid-19 also gets highlighted, and the impact it has on some strategies has been pointed out. The results of implemented strategies and the impact of the strategies on the startup have been discussed and presented in this report. Finally, the growth of the company has been shown and how the marketing strategies have helped the company to grow over the past few months have also been analyzed and presented in this report.