Toyeb, Md.; Mahfuza, Rezwana; Islam, Nafisa; Emon, Md Asaduzzaman Faisal (Brac University, 2021-06)
In superstore business, the recency, frequency, and monetary (RFM) based on cus tomers’ purchase results is preferred to categorize valuable customers in order to
increase profit margins. This paper develops an enhanced ...