Sagor, Kawsar Mahmud; Sadhin, Masrur Arefin; Jahan, Ishrat; Prottay, Rezwanul Karim (Brac University, 2023-05)
Customer segmentation is a big part of the superstore industry. Traditionally,
the RFM model has been used to segment customers to maximize profit.
This work proposes a new customer segmentation named LRFMVD based
on ...