Browsing Thesis, BBA (Brac Business School) by Subject "Online marketing"
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Determine the effects of negative information on consumer attitudes and behavioral intentions towards online products
(Brac University, 2021)The goal of this research is to define how negative information or we can say word of mouth, online review influence consumer attitude and behavioral intentions towards online products. Because of the rapid growth and ... -
Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective
(Brac University, 2022-07)This study investigated the impact of social media marketing, price, and brand loyalty among generation Y consumers (millennials). It's based on secondary research, and the first chapter outlines its rationale. The study's ...