dc.contributor.advisor | Shuvo, Shihab Kabir | |
dc.contributor.author | Farhan, Khondoker Shahad | |
dc.date.accessioned | 2021-09-26T13:02:46Z | |
dc.date.available | 2021-09-26T13:02:46Z | |
dc.date.copyright | 2020 | |
dc.date.issued | 2020-03 | |
dc.identifier.other | ID 16104148 | |
dc.identifier.uri | http://hdl.handle.net/10361/15056 | |
dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. | en_US |
dc.description | Cataloged from PDF version of internship report. | |
dc.description | Includes bibliographical references (page 39). | |
dc.description.abstract | The travel industry of Bangladesh has been growing in past few years. Growth of the middle
class in recent years has certainly played a part in this. However, recently the travel industry
has been developing in a new direction thanks to technology becoming available. The
availability of technology has made the internet available to a lot of people. Leveraging on this,
online travel agencies have started to emerge in recent years.
Although the world’s largest OTA Expedia has been operating since 2001, the emergence of
OTAs in Bangladesh has been recent phenomenon. Go Zayaan is one such OTA. They have
started their journey in 2017 and they are already one of the largest OTA in Bangladesh. They
provide a variety of services ranging from air tickets to tour packages. They also launched their
new service travel loan for which they partnered with IPDC finance LTD. They are one of the
few OTAs who lets their customer book international hotels using Bangladeshi currency. Go
Zayaan has quickly grown in to a proper organization from a startup in three years. Go Zayaan
has received investment from the OSIRIS group and BRAC. Go Zayaan has partnered with
many bank such as Standard Chartered Bank, City Bank, BRAC Bank, UCBL, EBL, Dhaka
Bank and LankaBangla Finance to offer exciting discounts to their customers. Go Zayaan has
also partnered with Aarong, Grameenphone and many others to launch a wide variety of
campaign.
This is just one of the ways that Go Zayaan is pursuing to build a stronger brand. Go Zayaan
is also utilizing numerus tools at its disposal to further differentiate itself from the masses. Go
Zayaan with its strong brand image and tools soon revolutionize the travel industry by making
OTAs the new norm of the travel industry. | en_US |
dc.description.statementofresponsibility | Khondoker Shahad Farhan | |
dc.format.extent | 39 pages | |
dc.language.iso | en | en_US |
dc.publisher | Brac University | en_US |
dc.rights | Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
dc.subject | OTA | en_US |
dc.subject | GDS | en_US |
dc.subject | IATA | en_US |
dc.subject | ATAB | en_US |
dc.subject.lcsh | Bangladesh--Description and travel | |
dc.title | Go Zayaan’s approach to revolutionizing Bangladesh’s travel industry | en_US |
dc.type | Internship report | en_US |
dc.contributor.department | Brac Business School, Brac University | |
dc.description.degree | B. Business Administration | |