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    In building strong customer relationship the importance of communication skills

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    14104106_BBA.pdf (648.5Kb)
    Date
    2020-01
    Publisher
    Brac University
    Author
    Rafat, Md. Hasibul Islam
    Metadata
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    URI
    http://hdl.handle.net/10361/14194
    Abstract
    In every phase of personal and professional life, communication skill is one of the most important factor. All the findings and insights have come out from my personal experience of my internship period in Eskimi Bangladesh Limited and also from the survey I have conducted, in which 63 respondents took part. In this survey, I have tried to find out the impact of communication skills and how important it is to build relations with the customers. With the support of the survey and some secondary researches, I tried to show the insights of different people about communication skills and customer relations. Dependent on the survey result I have some key findings and I have also given some recommendations about how organizations can take initiatives to improve the communication skills of the employees. After going through my report, one can understand and see the real picture about the thinking of people about the importance of communication skills in building customer relationship.
    Keywords
    Customer relationship; Communication skills; Evaluation; Employee; Digital marketing
     
    LC Subject Headings
    Communication.; Customer relations.
     
    Description
    This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 29).
    Department
    Brac Business School, Brac University
    Collections
    • Internship Report, BBA (Brac Business School)

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