Customer segmented offers of Robi- Drive day & its impact on revenue and cost

Abstract

The main objective of this report is to understand the impact of the drive day given by Data and Device team of Market Operation Division of Robi Axiata Limited on the revenue and cost. Being the second leading in the telecom industry of Bangladesh I got great opportunity to have my internship there and got to know their strategies that boosted up their position in the market. This report is going to give the overall idea about different functional division of Robi Axiata Limited. Firstly, in the report I talked about the overview of my internship. Here I give description and assessment of my internship experience and lessons that I learnt. Here I also tried to give recommendations and suggestions based on the problem that I faced while doing my internship. Secondly, in the organization part I gave an overall assessment of Robi Axiata Limited, its functional areas and a brief strategic analysis of the company. Through all this discussion in the second part of my report highlighted the strength and weakness of Robi Axiata Limited and also find out the possible opportunity and threat in the telecom industry of Bangladesh for Robi. Finally, in my project part I talked about my action research on drive day along with the recommendation to make necessary change for the issue. For completing this part I used primary and secondary data. Based on all the data and information I tried to justify my internship report topic with proper logic and by analysis of all factors I came to conclude with related findings and recommendation for that.