dc.contributor.advisor | Haque, Mohammad Mujibul | |
dc.contributor.author | Kamal, Mehnaz | |
dc.date.accessioned | 2020-08-22T18:11:10Z | |
dc.date.available | 2020-08-22T18:11:10Z | |
dc.date.copyright | 2020 | |
dc.date.issued | 2020-01 | |
dc.identifier.other | ID 16204101 | |
dc.identifier.uri | http://hdl.handle.net/10361/13999 | |
dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. | en_US |
dc.description | Cataloged from PDF version of internship report. | |
dc.description | Includes bibliographical references (pages 49-50). | |
dc.description.abstract | With the uninterruptedly changing worldwide business trend, Bangladesh telecommunication
industry is going through the turmoil by OTT service providers, who are relentlessly
threatening telecom business by taking revenue out of local operators’ pocket. The report
focuses on establishing the case based on the continuous impact of OTT over the revenue of
Robi Axiata Limited, the second largest telecom operator of Bangladesh. Throughout this
report, it has been figured out that cost advantage, unique features, messaging preferences,
smartphone and internet penetration are some of the dynamics responsible for consumers’
allurement towards OTT communications. Nonetheless, with the enduring shift in consumer
behavior from voice call towards data based services; voice revenue and average revenue per
user is slowing down, but the growth in data revenue is tremendous. In order to be the next
generation telecom operator, Robi should notably shift emphasis from core telecom business
to digital solutions, facilitating consumers’ digital lifestyles. | en_US |
dc.description.statementofresponsibility | Mehnaz Kamal | |
dc.format.extent | 53 pages | |
dc.language.iso | en | en_US |
dc.publisher | Brac University | en_US |
dc.rights | Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
dc.subject | Robi Axiata Limited | en_US |
dc.subject | OTT | en_US |
dc.subject | Telecom | en_US |
dc.subject | Messaging preferences | en_US |
dc.subject | Voice revenue | en_US |
dc.subject | Digital solutions | en_US |
dc.subject.lcsh | Telecommunication | |
dc.subject.lcsh | Wireless communication systems | |
dc.title | Factors affecting consumers' allurement towards OTT communication and impact on telecom revenue: an investigation on Robi Axiata Limited | en_US |
dc.type | Internship report | en_US |
dc.contributor.department | Brac Business School, Brac University | |
dc.description.degree | B. Business Administration | |