TARA a comprehensive solutions for women's banking by BRAC Bank Limited

Abstract

BRAC Bank Limited started it operation as a commercial bank back to 2001 and with the phase of time it has become a renowned bank of Bangladesh. BRAC Bank Limited is changing the banking business with its numerous products and services. To become a customer friendly bank BRAC Bank Limited is continuously working and introducing new features. BRAC Bank Limited has come up with an investment and financial solution for the women of Bangladesh so that they can engage the women with the conventional banking system. BRAC Bank TARA is the comprehensive banking solution for the women by which a woman can get all the banking facilities. In my report I have worked for this comprehensive women’s banking solution of BRAC Bank Limited, How this banking solution is connecting the Bangladeshi women with the banking system. This report starts with BRAC Bank Limited's compressed view. After a short introduction about BRAC Bank Limited I described my activities in BRAC Bank Limited as an intern. After that, I presented an overview about BRAC Bank TARA, so that one can know about the offered products and services of this women’s banking solution. Following this I outlined my introduction about the report/study where I covered rationale of the study as well as the problem statement, scope and delimitation of the study, objectives of the report and research questions. In literature review I included some, reports, journals information regarding the women empowerment and financial position of women in our country. Afterwards I talked about the methodology of data collection, for the research purpose both primary and secondary data I have collected. I conducted a survey to know what a customer think about BRAC Bank TARA and how this banking system is involving women with the banking system. My survey helped me to know the perception of customer about this banking solution. In my analysis part I analyzed based on the survey result, I used Microsoft Excel for the descriptive statistics. After the analysis part I talked about the major findings. Lastly, I gave some recommendations based on my study and research and concluded the internship report.