BRAC Bank’s women empowerment initiative TAARA

Abstract

This study focuses on how BRAC Banks’ TARA Loan has been aiding the women entrepreneurs of Bangladesh and empowering them altogether. The report begins with an overview of BRAC Bank Ltd along with the mission, visions and values of the organization. The next part is related to the description of the job and the specific responsibilities that were given to me. Moreover it also includes an outline of the TARA Loan, its features and requirements for availing the loan. Information from both primary and secondary sources have been used to establish the report. The report focuses on the social issues that women face while starting a business and how Tara loan has been helpful to them. I interviewed six women entrepreneurs and customers of this product from both urban and rural area. Each of them had different stories to share about their business, how Tara has been useful to them and some of the difficulties they faced while availing the loan. There were a lot problems that were brought up by the interviewees that they faced when they went to different branches. And to verify these claims I myself went to some of the branches to check whether the claims made were true or not. After analyzing the six cases I have made some recommendations and discussed how further development of the product can be made by overcoming its limitations.