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dc.contributor.advisorAhmed, Riyashad
dc.contributor.authorAhmed, Natasha
dc.date.accessioned2019-02-24T05:20:34Z
dc.date.available2019-02-24T05:20:34Z
dc.date.issued2018-12-13
dc.identifier.otherID 15104211
dc.identifier.urihttp://hdl.handle.net/10361/11443
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.en_US
dc.description.abstractThis report aims to take a deeper look into the retail industry, particularly that of Bangladesh. To get a clearer idea, a case has been developed around Shwapno, the largest retail chain brand operating in the country. Initially, the report gives a glimpse of the worldwide retail industry and shows how the retail culture came to develop itself in Bangladesh. Then it delves into Shwapno through a case that has been developed specifically around it. The case sheds light on how Shwapno came to be the market leader in the retail landscape starting from its inception in 2008. It takes a look at its background and goes onto explain how it operates its two different business wings: brick and mortar and ecommerce. It takes an informative look at all the challenges Shwapno has overcome to establish a strong foothold in the country and the problems it continues to face in present day. Additionally the initiatives Shwapno has been taking to make itself more efficient and remedy the problems they face have been highlighted here. It also focuses on how Shwapno envisions itself for the future and its future prospects in the country. Shwapno, unlike many other traditional brands and companies in Bangladesh has a very dynamic environment, which is focuses tremendously on data analysis and innovative practices and greatly try to emulate the practices taken by worldwide giants who are very successful in their fields rather than just focusing narrowly in local knowledge.en_US
dc.format.extent32 pages
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectSHWAPNOen_US
dc.subjectRetail marketingen_US
dc.subjectRetail cultureen_US
dc.subject.lcshRetail trade--Bangladesh.
dc.titleAn insight into the retail industry: a case on Bangladeshen_US
dc.typeInternship reporten_US
dc.contributor.departmentBRAC Business School, BRAC University


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