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    Comparison of customer service between Janata Bank Ltd and BRAC Bank Ltd

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    13204050_BBA.pdf (894.9Kb)
    Date
    2018-12-02
    Publisher
    BRAC University
    Author
    Haque, Tasfin Iftekharul
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/10361/11344
    Abstract
    I am doing my internship in the Janata Bank Ltd. From the very first time I was in doubt with their customer satisfaction. Their service quality was low and that is why they might be losing revenue. Then I scrolled through the internet and found out that BRAC Bank is earning equivalent to Janata bank ltd by investing almost half than JBL. Then I thought customer satisfaction might impact the situation here in any of the ways. That is why I have prepared some question papers and chased some respondents to collect the evidence about the customer satisfaction matter of JBL. The report will discuss the method I have applied for measuring the customer satisfaction of the banks. Then I have measured two of the banks taking responses from both of the customers and their officials so that I get the exact output. So, the report discusses the finding of the analysis. The report also gives a logical recommendation to the JBL by the findings of the report.
    Keywords
    Janata Bank Limited; BRAC Bank Limited; Customer service
     
    LC Subject Headings
    Banks and banking--Bangladesh.; Customer services--Bangladesh--Marketing.
     
    Description
    This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.
     
    Cataloged from PDF version of internship report.
     
    Includes bibliographical references (page 38).
    Department
    BRAC Business School, BRAC University
    Collections
    • Internship Report, BBA (Brac Business School)

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