Prospects and challenges of social media marketing in Bangladesh: a case of Global Digital Mart Ltd.

Abstract

This program offers work experience on an It and Digital Marketing association notorious as Global Digital Mart Ltd. This internship report is grounded on the 12 week stretched internship program that was fruitfully accomplished by me in Global Digital Mart Ltd. in social media marketing department from 24 September to 13 December, 2018 as a prerequisite of my BBA program. Since I was totally fresh to the real and corporate world, every single period expended in Global Digital Mart Ltd gave me significant job experience, which is really valuable for my profession onward. The initial part is the over-all overview of Global Digital Mart Ltd. and its departments, operation, prophecy, services, existing customers, and challengers. After that, I tried to emphasis the regular tasks that I had to do as an intern of Global Digital Mart Ltd. I have also stated allotted responsibilities and departments where I worked on. I have displayed outcomes and provided breakdown of the study under the command of Global Digital Mart Ltd. My emphasis was only on social media marketing in Bangladesh and its influence on promoting, progress and brand communication. In addition I exhibited the worth of social media associated to other medium of brand communication and its benefits. Further I also clarified the challenges of digital marketing agencies in social media marketing. At the end, I have incorporated findings and recommendation where areas of perfection are suggested. In the last part, I have included the reference. Before jumping to the conclusion, it may be eminent that the report was made based on lot of primary and secondary data there can be some probable error in data. Nevertheless, this report may be to people to craft strategy about social media marketing in Bangladesh