Seller acquisition process of Daraz Bangladesh

Abstract

We are living in the era of globalization and E-commerce advancement. Our day to day lives and livings heavily rely on internet. In this report I have tried to discuss both the insight and outside procedure of an E-commerce organization and basically focused on acquisition process of DarazBagladesh Ltd. Daraz Bangladesh started its journey in Bangladesh officially in February 2015, within a very short period of time it grabs people attraction and popularity thus it became the number one online retailer of Bangladesh. World’s largest internet incubator Rocket internet is the venture of Daraz and presently has been acquired fully by Alibaba Company. Previously it used to follow the model which name is E-bay. In E-bay model the website works as a bridge between the buyers and sellers. The first stage of this procedure is the seller acquisition, regarding to the need and demand of the consumer, the commercial team acquire seller. The acquisition process might take 1week to 2-3 months depending on the brand or on the product. After completing legal formalities of the acquisition process the product/service got live in the Daraz website. Then the product/service get visible to the consumer which includes every details of the product.People visit Daraz’s website just like an actual marketplace to choose their desired item.Daraz follows the commission model on each and every sale. People from all over country can enjoy the easiest payment facilities of payment such as cash on delivery, Bkash, bank transaction etc. All customer have to do is to place the order on Daraz’swebsite; the delivery service man will bring the product to their mentioned address. From early days to till now Daraz’s has some issue regarding their delivery system as it takes more or less 3-7 days to deliver a product. Soon the issue will resolve as the company is very much well aware of their customers satisfaction as well as their service. Gradually, the delivery system is getting really smooth and customer complaint has decreased in good numbers. Daraz also provide opportunities to their seller regarding promoting their product via social media, Google search engine optimization (SEO) and newsletters.By 2016, Daraz Bangladesh is collecting good amount of commission from their seller. The idea is to reach the break-even point. Though the idea of online business and the journey of Darazis new in Bangladesh but they actually established their name in peoples mind. It became possible because Daraz spend a lot of money initially on their marketing campaign therefore they attracts huge amount of seller within a very short period of time. There are over 4000 seller exists in Daraz website. The buyer can find almost everything on Daraz. Recently they have added hotels, resorts and visa services in their service categories namely tours and travel. This clearly shows that Daraz does not only focus on fixed category. They are trying to grab every business opportunity where they feel they can progress. Even they are planning to expand to catering and decoration services to their platform as well. Another interesting strategy of Daraz is that, they do not want to give the sell to only to the selected sellers, they want all their sellers to get the sell. That is why there is no option of direct promotion through money, all the sellers have to climb up the stairs to get the desired promotion, and they just cannot get it right away. Seller who will provide good service to the customer and be active on Daraz platform will get extra benefit and good rating which will help them to get promotional benefits. Daraz Bangladesh actually change and set their plans in weekly depending on the upcoming events basis like combo offers, discounts, double taka voucher, 4tk deal, coupon offer etc. Therefore customer always found something new here and that makes them keep coming and do shopping at Daraz website.