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Managing digital marketing communications: a case study on The City Bank Limited digital marketing team
(Brac University, 2019-04)
This report includes my work at the Brand Communications and Marketing Division of the City Bank Limited during the three months of my internship period. This report has elaborate research on the campaign planning procedure ...
E-commerce industries in Bangladesh and their services: a study on Kinbo Bangladesh Limited
(Brac University, 2021-10)
Internship is an obligatory prerequisite to conclude the prestigious graduation program at BRAC University. As a student of the well - reputed university, it is highly imperative that I am aware and prepared for the real ...
Impact of IPDC Finance Limited on small business entrepreneurs through Sheba. XYZ project
(Brac University, 2020-04)
IPDC Finance Limited is one of the well-known Non-Banking Financial Institutions (NBFIs) of the country and a diverse organization in the financial sector of Bangladesh. From the inception in 1981 to the current times, ...
Importance of content marketing for mobile financial service providers
(Brac University, 2021-01)
In this report, I talked about my internship experience at bKash Limited, and my contributions to the company. On top of learning a lot in the field of marketing, this internship program has also allowed me to professionally ...
Impacts on consumer behavior through online video advertisement
(Brac University, 2020-09)
The growth of the internet in Bangladesh has been on the rise ever since 3G internet was
introduced. With the high speed internet, businesses now can reach millions of consumers
online. In order to create impact on ...
Effectiveness of paid promotions on the perspective of social media marketing in Bangladesh
(Brac University, 2019-12)
Among all the components of marketing mix, promotion is the most curtail subject. It is a fact
that, promotion always costs. Even if it is not the money that costs then it will be either effort,
time, brand value or ...
Facebook ads have a greater hold on digital marketing of Bangladesh- an observational study on wavemaker Bangladesh
(Brac University, 2021-10)
The impact of digital marketing and brand promotion is the focus of my internship report. In this study, I will cover how an organization interacts with clients, and also how social media marketing promotes brands in ...
Digital marketing and media buying of ‘Robi Axiata Ltd. – Airtel Business Unit
(Brac University, 2020-01)
How consumer perception of social media influencers on Instagram affect their purchase intention in the fashion industry
(Brac University, 2021-06)
The use of social media influencers (SMI) is increasingly being explored and evaluated by marketers both globally and in Bangladesh. This quantitative research aims to contribute in the field of social media influencer ...
How X integrated marketing agency is shaping community management through social media
(Brac University, 2021-10)
The emergence of marketing has been changed severely and it went to digital production, so here in this internship report will emphasize on the role of community engagement in social media as well as the strategy of digital ...