Browsing Brac Business School (BBS) by Subject "Sales promotion"

Now showing items 1-4 of 4

    • Consumer acceptance of culinary products with the aid of sales promotion 

      Fuad, Omar Farhan (Brac University, 2021-09)
      In this report, we will ask some questions like whether consumers try out new culinary products without any incentive given to them, and if not so will sales promotion influence the purchasing behavior of consumers. After ...

    • Effectiveness of sales promotion of Robi Axiata 

      Marin, Nishat Tasnim (BRAC Univeristy, 2016-05-04)
      Robi Axiata Limited is a joint venture company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. It was formerly known as Telekom Malaysia International (Bangladesh) which commenced operations in Bangladesh ...

    • Square Toiletries Limited 

      Razzaque, Adnan Abdur (BRAC University, 2015-12-17)
      Square Toiletries Limited (STL) is one of the largest and leading "Fast Moving Consumer Goods" company in Bangladesh. This report provides an in-depth analysis and interpretation of "Financial Effectiveness of Sales Promotion ...

    • A study on the effectiveness of awareness program of workshop mechanics adopted by MJL Bangladesh Limited: a field marketing practice 

      Rabbani, Md. Masum (Brac University, 2019-04)
      This report presents The Evaluation of Awareness Program of Workshop Mechanics of MJL Bangladesh Limited. This internship report is based on the internship program that I had successfully completed in MJL Bangladesh Limited ...