Browsing Brac Business School (BBS) by Title
Now showing items 2106-2125 of 4092
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ICRRS of manufacturing sector customers of The City Bank Limited – corporate banking division
(Brac University, 2023-08)"Before making loans to its industrial clients, the corporate banking divisions of CBL have a robust risk management framework in place. The internal credit risk assessment method used by this system, which combines ... -
ICT (Information and Communication Technology) marketing of Link3 Technologies Ltd.: a concept of marketing strategy
(BRAC University, 2016-04-06) -
Identify the parameter of customer satisfaction of Grameenphone Ltd.
(BRAC University, 2014-12-14)Grameenphone Ltd is Bangladesh’s pioneering mobile communications company and the GSM network operator in Bangladesh is now operating its business all over the country with a subscriber base of about 50+ million. Grameenphone ... -
Identify the roles of customer relationship marketing In merchandising activities of Royal Footwear Limited
(BRAC University, 2017-10-08)Over last decade’s, branding activities through merchandising have changed radically for manufacturing industry like footwear; mostly to cope with the changes in buyer demand specially the super market based buyer like ... -
Identify the roles of relationship marketing in account management of Ogilvy & Mather
(BRAC University, 2013-09-26)Over the years, brand promotional strategies and advertising techniques have changed radically; mostly to cope with the changes in how consumers view and perceive things and to stand out in the clutter of today’s advertising ... -
Identifying customer satisfaction level of BRAC Bank general banking activities
(BRAC University, 2019-04-30)This research paper is done based on my Internship experience of BRAC Bank Ltd. Here I worked under Branch Governance department. While working here, I have decided to complete my report on Customer satisfaction level of ... -
Identifying retailers’ satisfaction survey of Lever Bazar App.
(Brac University, 2021-10)From 2013, the e commerce industry of Bangladesh started to flourish in the market and soon people started to get aware about the concept of online shopping. Gradually many E-commerce platforms started to take place such ... -
Identifying the brand re-positioning strategies of Savlon active antiseptic soap in Bangladesh
(BRAC University, 2013-10-03)For last few years parents are more concern about their children’s health and protection from the germs due to increased pollution in the environment. Taking the advantage of the consumers’ demands, some brands have come ... -
IFIC Bank Limited: general banking and financial performance analysis
(Brac University, 2022-06)This report aims to portray a fairly complete image of my internship in the General Banking Division of IFIC Bank Limited as part of the academic requirement. I completed successfully a three-month internship starting ... -
Igloo: building long-term relationship through corporate sales
(BARC University, 2017-08-21)This report focuses mainly on the operation and execution process of Corporate Sales, Channel Development & Public Relation department of country’s largest Ice Cream brand, Igloo. In this report, all the practices done by ... -
Igloo: changes of consumer behavior and alternative strategies to sustain in the current pandemic
(Brac University, 2020-09)The report is mainly focuses on the changes of consumer perception towards ice cream after the strike of COVID- 19. The current pandemic hit all sort of economic and business activities. The ice cream industry is not free ... -
Igloo: using consumer decision making to stay on the top
(BRAC University, 2018-04-05)This report focuses mainly on the operation and execution process of Marketing, Sales & Branding department of country’s largest Ice Cream brand, Igloo. In this report, all the practices done by Igloo to build up long term ... -
IGW billing structure and regular operation in context of Bangla Trac Communications Limited
(BRAC University, 2014-09-16)Bangla Trac communications limited is a sister concern of Bangla Trac. The company was incorporated on 18 September 2007. Bangla Trac own IGW license after taking a long run auction arrange by BTRC on 25, February 2008 and ... -
The iInvestment modes and its Shariah compliance of Shahjalal Islami Bank Limited
(Brac University, 2019-08)Shahjalal Islami Bank Limited is a shariah complaint commercial bank which is the 6th Islamic Shariah based bank of Bangladesh. SJIBL is named after the name of a saint Hajrat Shahjalal (R) who dedicated his whole life to ... -
IMC plan analysis of three wings of RANGS group RANGS Properties Limited , RANCON autmobiles & RANGS motors
(BRAC University, 2015-07-30)An integrated marketing communication is a valuable approach to plan communications that adds value to a business and get help the business to get better results in terms of return of investment. By integrating tools ... -
IMC strategy: Acme’s vision of lead the pharmaceutical market of Bangladesh
(Brac University, 2019-05-08)In order to complete my BBA program, I have been instructed to complete my internship report on “IMC strategy: Acme’s vision of lead the pharmaceutical market of Bangladesh” under the supervision of Mrs. Tania Akter. As ... -
IMC to boost up the selling process of DBL Ceramics Limited
(Brac University, 2022-07)The purpose of this paper is to find out the proper marketing tools and generate new insights into wider applications of IMC tools to boost up the marketing activities and selling process of DBL Ceramic Ltd. Information ... -
The impact & importance of Sompoko program on painters of Bangladesh: a case study on Berger Paints Bangladesh
(Brac University, 2020-01)The four years of journey with this university has been ending with the submission of this final report. The only thing I had understood that the knowledge that we learned during the university days need to be implemented ... -
Impact and functionality of Oracle Islamic database system of Al-Arafah Islami Bank Limited
(Brac University, 2020-06)As I have completed my internship in AIBL for three months under Brac Univeristy, I have to complete this report to complete my internship according to the rules of UGC. Firstly, I explained what my Internship position ... -
Impact assessment of Microcredit on borrower’s life in rural areas of Bangladesh
(Brac University, 2020-09)The microcredit program has created a revolutionary change in financial services. The main goal of microcredit to assist poor people to alleviate poverty through microcredit to be expected to invest in productive ...