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Effectiveness of paid promotions on the perspective of social media marketing in Bangladesh
(Brac University, 2019-12)
Among all the components of marketing mix, promotion is the most curtail subject. It is a fact
that, promotion always costs. Even if it is not the money that costs then it will be either effort,
time, brand value or ...
Measuring effectiveness of marketing communications of corporate social responsibility of IDLC Finance Limited
(Brac University, 2019-08)
While financial sector of Bangladesh is getting more competitive and more complex situation is increasing, Corporate Social Responsibility is the one way to know how a company or financial institution is trying to reach ...
Factors affecting derby’s brand equity in Kushtia territory
(Brac University, 2019-05)
British American Tobacco Bangladesh (BATB) is one of the largest multinational companies of the country and brings about two thirds of the revenue generated by the tobacco industry. Despite operating in a controversial ...
BTL activation of DANO Power
(Brac University, 2019-05)
Bangladesh is a developing and densely populated country. For decades, Bangladesh has a large domestic market for milk products which was largely met through importation of subsidized milk, powder milk and milk products ...
Market acceptance of electronic car in ride sharing industry of Bangladesh
(Brac University, 2019-05)
This Internship Report is prepared as a requirement of Bachelor of Business Administration (BBA) program on Department of Business Studies, BRAC University. After completing internship session of three months in operation ...
The study of the shopper marketing activation process of Unilever Bangladesh Limited
(Brac University, 2019-04)
Customer Development Function at Unilever Bangladesh Limited. The research report titled
“The study of the Shopper Marketing Activation Process of Unilever Bangladesh Limited” has
been prepared with an aim to exploring ...
Comprehensive analysis of the bridge between strategic planning & operational execution of Asiatic Experiential Marketing Ltd.
(Brac University, 2019-05)
Event marketing has become one of the key variable in creating impression of consumer over a brand. From multi-nationals to local companies, everyone is diving into the world of experiential event marketing. AsiaticEXP is ...
Analyze and determine the consumer buying behavior of 100-110cc motorcycle segment in Dhaka City
(Brac University, 2019-05)
Runner Group of company is a renowned organization in Bangladesh operating business in the sector of Automobile, Motors, Lube & Energy, Footwear and Properties etc. Runner Automobiles limited is a prominent motorcycle ...
Forecasting market movement in Dhaka Stock Exchange: LSTM vs. ARIMA
(Brac University, 2019-04)
This paper creates and examines the performance of LSTM models against ARIMA models,
using Dhaka Stock Exchange data from beginning of 2000 to the beginning of 2019. An
algorithm has been designed to simultaneously train ...