Browsing by Subject "BTL"

Now showing items 1-2 of 2

    • BTL activities of Asiatic Experiential Marketing Limited 

      Hassan, Saddam (BRAC University, 2016-05-02)
      Below the line marketing activities becomes so complicated in twenty first century. It is very important for an agency to maintain the service quality and satisfy its clients by delivering the service in the shortage time ...

    • The planning process for BTL marketing campaigns 

      Yasin, Md. Fahad (BRAC University, 2016-09-29)
      Asiatic Experiential Marketing Limited (Asiatic EXP) is the front runner in the BTL marketing industry and being an intern of this reputed company, I was fortunate to see firsthand how a BTL agency develops strategies and ...