Browsing by Subject "BTL communication"

Now showing items 1-2 of 2

    • Customer BTL communication and its effectiveness in the Telecom business 

      Mily, Shamsun Nahar (Brac University, 2021-09)
      Robi Axiata Limited is the second largest telecommunication company in Bangladesh. It is a public limited company where Axiata Group of Berhad Malaysia holds major and Bharti Airtel holds a significant amount of shares. ...

    • Role of BTL in marketing communication 

      Hossain, Morshed (BRAC University, 2015-07-02)
      Marketing communication helps to develop brand awareness, which means that consumers translate product information into perceptions about the product’s attributes and its position within the larger market. Businesses ...