Analysis of E-commerce based B2C industry; BIGO Technology during Covid’19

Abstract

On going pandemic affected the overall business growth. Business growth also affected profit. Lack of proper planning, communication gap, demand supply mismatches were identified as main factors. Few factors are there that helped significantly few organizations to generate profit even during Covid’19 crisis. BIGO Technology is one of those successful organizations was able to make their business profitable during pandemic. Data and strategic analysis were helpful in identification of successful factors. Data validation was done using tabulation method. Due to pandemic mostly had to depend of primary and secondary data source. Through this research I have portrayed marketing strategies and successful factors of BIGO Technology. Comparison of various strategies and data collected from various sources ensured the validity of information. At the end, factors that were affecting in a negative was initiated to mitigate through strategic recommendations.