Comparative analysis of Dhaka Bank Limited

Abstract

Dhaka Bank Limited has diversified its service coverage during last twenty two years by opening new branches at different strategically important locations across the country by offering various services with a commitment of ensuring excellence in banking. Like Dhaka Bank Limited City Bank Limited, Southeast Bank Limited & Prime Bank is also doing a good job in a long run. Four of these companies shares some same features as they all are private banks and controlled under Bangladesh Bank itself. Among them account opening, DPS, FDR, locker service, card service, customer care, loan, shanchayapatra, remittance, payment order, internet & mobile banking are some common service area. Rather than these common services, all of these banks provide some unique services to sustain in the long run. As this report is about comparative analysis of Dhaka Bank Limited along with other three private limited banks, the most comparative areas among these four banks contains i) unique service features, ii) ATM booth service, iii) Locker service iv) Turnover ratio, v) Debit/Credit card service, vi) Branches & location. In these services four banks shows some different numbers in data, service type, service volume and specialties. After all of the data comparison the ultimate result states that, City Bank & Dhaka Bank is doing comparatively better than Southeast Bank and Prime Bank considering customer service & and financial structure wise. After All, though these banks contain different identity and service they all can consider some simple suggestion to sustain and improve. By focusing more on ATM booth service, customer care service, marketing & media, branch expansion and campaigning all of these banks can achieve their ultimate and desired goal.