Web usability of Aarong e-commerce

Abstract

Aarong is one of the famous fashion houses in Bangladesh who produces and sells handicraft made textile and non-textile products. In June 2014 Aarong launched its website. The online website of the company has been analysed in this report. My job description and responsibilities as an internee in Aarong E-commerce has been mentioned in the report. In the analysis, some problems in the website have been identified. Those problems do not let the website of Aarong have a better search engine optimization. Due to the problems the website is facing huge bounce rate and low ranking in Google. Analysing the problems the website was compared with its competitors. ’Kay Kraft’ (http://kaykraft.com/) and ‘Rang’ (http://rang-bd.com/) were chosen as the main competitors of Aarong’s website. Even though those sites have their own problems but the SEO of theirs are good. The lacking and advantage of website of Aarong was found by comparing its website with the competitor’s one. To solve the problems, some recommendations to improve the website have been suggested in this report. In the review process, to have a successful website has been indicated and a set a time limit been given too to measure the success rate.