Effectiveness of Facebook marketing in startup business a perspective on Harriken.com Limited

Abstract

This internship report stresses on the work experience I have gathered as a Business Development Analyst from April to August. In this report, I mainly have incorporated my experience at Harriken especially in digital marketig. Harriken has come up with a very new idea about restaurant discovery. Like other startup business, we do also have some limitations that budget limitation, human resource management and many others. Reaching more people in the lowest possible cost is the main challenge in any startup business in Bangladesh. Facebook has changed the market into different level. Reaching out to the specific target group with very low cost is now a dream come true for the business organizations because of Facebook marketing. This report also focused on how Harriken has used Facebook marketing successfully. First, I have discussed about the overall scenario of Digital Bangladesh and popularity of Facebook through a small survey. Then I have discussed why Facebook marketing is essential for the startup business in Bangladesh and then what are the steps Harriken has taken to reach out to the target customer. The steps has been discussed constructively where a reader would understand the importance of Facebook marketing. The project.s objective is to understand the role of Facebook marketing communications over the conventional marketing. This report will serve good information for the marketers.