The significance of customer experience in the e-commerce industry

Abstract

The report has been prepared and submitted as the requirement of completing Bachelor’s degree which titled- “The significance of customer experience in the e-commerce industry.” In the report, I have briefly discussed about my internship which includes my position, responsibility within the organization, my experience and challenges throughout the 3 months long internship period. In the next part, I have focused and emphasis on the organization that how it operates its day-to-day operations, how the different departments create a value to successfully run the organization. Besides, its managerial practices, financial performance, marketing practices, operating practices have discussed elaborately. I have elaborately explained the mission & vision Statements, culture within the organization, values to critically analyze the goals and motivations of the company. Furthermore, the paper includes the Porter’s five forces model and SWOT analysis to having a detailed analysis on the organization’s performance and getting the view in the competitive market. In the project part, I have explained the whole findings and the methodologies of my findings and concluded with recommendations on corresponding of the findings. The report highly focuses on “The significance of customer experience in the e-commerce industry.” On the other hand, I have done the secondary survey and analyzed the result. In this part, the report will go through that the reasons behind the importance of customer experience on digital business platform and effects of the customer experience on the e-commerce industry. However, I could analysis how some e-commerce is lacking behind from the competition in the eyes of audiences. Also included my findings, what I could explore within the survey and providing some probable recommendations.