Analyzing the digital marketing scenario at Asiatic EXP

Abstract

I created this report based on my three-month internship at Asiatic EXP's Strategic Planning Department. I had to take the Bus 400 internship course because it was a prerequisite for my BBA degree. This article includes an introduction as well as a brief overview of the company's profile. The company is described in great depth, and its goods and services are examined. The final sections provided a summary of my internship experience. All of the material offered here is my own opinion based on my experience as an intern. In this section, I talked about the responsibilities I was assigned at work and the culture there. My views and personal thoughts on how I have pursued my internship are included. I concluded the paper by summarizing my research and conclusions on the subject I had chosen. In the last three months, I've learnt a lot about experiential marketing and bringing ideas to life. The company showed me how to plan a campaign, an event, and an activation for various goods, businesses, and organizations. Using the knowledge I gained during my internship, I sought out issues and suggested potential improvements.