How Digital media is changing the advertising landscape in Bangladesh

Abstract

I have prepared this report while working as a client service intern at Asiatic Mindshare limited. This report is prepared by doing a survey and from my own observation while working in this organization. My duty during this internship was assisting the team members on client accounts and portfolio management, content development, campaign planning and community management. I wanted to find out through this report how the using of digital media is changing the way of advertising in Bangladesh. The report is divided into three parts, each one having more than one subsection in it. The first part consists of the overview of my internship tenure in Asiatic Mindshare Limited and my experience of that period. Second part of the report consists of the organization part, where I have compiled all the information about the organization I could gather and was provided with by my supervisor and team members. In this part I also included a SWOT and Porter's Five Forces analysis. The last part of the report consists of the project part, where I documented my survey, research findings and observations. I conducted an online survey with 61 participants. My observation was while I worked and noticed how everything worked and why every single little thing was important. Lastly, I came up with a conclusion and some recommendations.