Talеnt acquisition through lеadеrship dеvеlopmеnt programs: a study on Unilеvеr Bangladеsh Limitеd

Abstract

This case study addresses the concerns associated with talent acquisition and how employer brand can assist this issue. Based on the other academic journals on the topic and supported with interviews and mixed method exploratory research, this case study attempts to summarize how organizations and its managers are working their way through the concepts of employer branding and talent acquisition and applying them to their business. The case study contributes to the relatively new field of employer branding and the shift from recruitment to talent acquisition. This study is based on the two month internship program and the experience of working with the employer branding team for Unilever Bangladesh Limited. The case study will be talking about the development of the unique employee value proposition based on the person-need fit of talent and what one of the largest fast moving consumer goods company, Unilever Bangladesh Limited has been doing to fulfill those need. We will also talk about how employer branding helps a company like Unilever to position them as a superior place to work, and also associate themselves with the term “leadership” to attract prospective and suitable candidates through talent acquisition programs.