The impact of hyper-realistic AI-generated content on consumer trust and brand perception

Abstract

The report will look into the internship experience in Mindtree BD, a prominent 360-degree marketing company in Bangladesh and explore how hyper-realistic AI-generated content affects consumer trust. The research integrates organizational study with primary research to determine the effect that synthetic media has in brand perception in local digital ecosystem. The organizational analysis shows that Mindtree BD is agile in its approach to using AI tools to create content at a reasonable price and shows operational risks associated with the absence of standardized data management systems. Part project uses a quantitative survey (N=100) in order to quantify consumer sentiment. Results have shown that there is a huge Authenticity Gap, where 60-percent of respondents would less trust AI avatars than human models and 80-percent would want them to be disclosed as required. The paper comes to the conclusion that AI is efficient, but there is a reputational risk of using it without disclosure. Such practical suggestions as the introduction of a policy of Transparency First and the division of AI application into low-risk visual objects can be considered strategic.