Brand activation of Meena Bazar: planning, execution, and analyzing in-store activation at Mirpur-10, Mymensingh, and Savar Outlet

Abstract

This report provides an in-depth analysis of my internship experience at Meena Bazar, focusing on my role as an intern within the brand and communication team for three months. The internship involved assisting with outlet opening activities, in-store branding, increasing customer shopping experience, and monitoring competitor’s campaigns on social media. Throughout the internship period, several key findings emerged. The fast-paced nature of the retail industry expanding rapidly presented challenges to the outlets’ and its long-time durability for positive customer experience. This report gives an in-depth analysis of new outlet opening, planning, and post-inauguration at Mirpur-10, Mymensingh, and Savar outlets. During this time, we focus on key issues that are influencing customers’ decisions that result in positive customer experience at Meena Bazar.