Monitoring the consumer promotion of Maggi

Abstract

Nestle Bangladesh Limited is one of the largest Multinational companies in our country. It has started its operation in Bangladesh in 1994. They are mostly in food, beverage and nutrition business. Under food category MAGGI is the biggest brand of NBL. Within a few years, MAGGI noodles become so popular in our country. For consecutive for years MAGGI Noodles was nominated for the ‘No 1 Snack Brand’ by Bangladesh Brand Forum. Comparing to other noodles brand, this brand has been able to build a loyal consumer base. Now MAGGI has almost 70% market share in the instant noodles category. MAGGI is right now the first choice of the mothers and the children. Its unique taste and quality made it possible that MAGGI has now become synonymous to noodles to the children. My internship report on the topic “Monitoring Consumer Promotion of MAGGI” has been completed in the marketing department of Nestlé Bangladesh Limited. My internship gave me valuable knowledge on the corporate structure and business development at one of the largest food and Beverage Company in Bangladesh. Moreover it gave me insight into the strategic and innovations that come to a product depending on the market. I was entrusted with the responsibility of promoting Maggi to the people of Bangladesh Being an intern in the ‘MAGGI Brand Team’ under Marketing function of Nestle Bangladesh Limited, I got the opportunity to observe the brand activity, its strengths, weaknesses and possibilities. As a student of marketing background, I was always wondering about the strength of the MAGGI brand in the market place. That’s what led me to relate the MAGGI Consumer promotional activities with the promotional theories. vii The report also included the tasks I have performed as an intern in the marketing team. The challenges I have face and the experienced I have gathered.