An evaluation of the activities of RFC (Retail Finance Center) in The City Bank Ltd.

Abstract

Now a day’s retail banking is rising across the globe because banks are developing and adapting their distribution channels to meet the needs of increasingly demanding customers. Branches are more attractive and better designed; web sites are more secure; and call centers offer faster solutions to customers’ problems. One of the most remarkable success stories of last 50 years’ banking industry globally has been the conceptualization and innovative execution of banking with individual customers, their friends & families. The industry has termed it as Retail Banking or Personal Banking or Consumer Banking; and it has now - at a very rapid pace – become the major revenue line for most of the top banks in the world. City Bank, too, recently has started its journey in Retail Banking. “City Retail - add a little city to your life” is the new brand-mantra, the pay-off line for City Retail. In this report, the study tries to discuss about the different retail products of the City Bank Ltd and also try to discuss about the important functions of the retail finance center. The present study focuses on evaluation of the activities of RFC (retail finance center).