OTT platform’s adoption of mobile applications for business sustainability for users: A case of Beximco Communications Limited (Akash DTH)

Abstract

The study of OTT Platform’s Adoption of Mobile Applications for Business Sustainability for Users is a relatively new study as a result of the rise of OTT platforms around the globe. As both Akash DTH and OTT platforms go hand in hand as competitors and there are some interesting views about the audience of both TV and OTT, there are a lot of similarities and differences. Customers tend to use internet and internet-based platforms more now a days and it shows in the research. Also, there are people who still likes the old school TV experience and are aware of Akash DTH’s pros as it’s the only and the very first provider of DTH in Bangladesh and till now the only officially licensed DTH provider. In this report, a lot of inside matters, company’s mission, vision, business strategies, responsibilities as intern, management process are discussed. However, there are a huge demand of OTT platforms because of the accessibility and ease of using it in mobile, smart tv, computer and other devices and the cost friendliness of the platforms. A basic comparison and overall competition as well as why users of both services have different mindsets and preference are discussed in the report. Also, some basic quantitative analysis has been done by doing a survey among the users to find out how to approach the marketing to get a significant market benefits for both of them industries.