An insight into the retail industry: a case on Bangladesh

Abstract

This report aims to take a deeper look into the retail industry, particularly that of Bangladesh. To get a clearer idea, a case has been developed around Shwapno, the largest retail chain brand operating in the country. Initially, the report gives a glimpse of the worldwide retail industry and shows how the retail culture came to develop itself in Bangladesh. Then it delves into Shwapno through a case that has been developed specifically around it. The case sheds light on how Shwapno came to be the market leader in the retail landscape starting from its inception in 2008. It takes a look at its background and goes onto explain how it operates its two different business wings: brick and mortar and ecommerce. It takes an informative look at all the challenges Shwapno has overcome to establish a strong foothold in the country and the problems it continues to face in present day. Additionally the initiatives Shwapno has been taking to make itself more efficient and remedy the problems they face have been highlighted here. It also focuses on how Shwapno envisions itself for the future and its future prospects in the country. Shwapno, unlike many other traditional brands and companies in Bangladesh has a very dynamic environment, which is focuses tremendously on data analysis and innovative practices and greatly try to emulate the practices taken by worldwide giants who are very successful in their fields rather than just focusing narrowly in local knowledge.