Marketing strategies adopted by companies in the agro industry to reach the consumers

Abstract

Agri-business for Trade Competitiveness Project (ATC-P), branded as Katalyst, is a market development project that aims to contribute to increased income for poor men and women in rural areas. It does so by increasing the competitiveness of farmers and small enterprises by facilitating changes in services, inputs and product markets. Katalyst’s approach is based on the premise that enhanced private and public sector business services, and an improved enabling environment, lead to more competitive enterprises, sustainable economic growth, and poverty reduction. Katalyst is co-funded by the UK Government, SDC, and Danida and implemented by Swisscontact under the umbrella of the Ministry of Commerce, Bangladesh. This report attempts to explain the organizational culture, its people, Sector, cross sectors and how Vegetable & Seed sector works. In addition to that it also consists details of the work I have done linked to various intervention of the sector such as impact assessment of the intervention, field visit to assess the work of ongoing intervention, attending meeting with the partners, organizing workshop to present study on agro processing industry, weekly report on vegetable & Seed sector and numerous report on different training and workshop where I represented the team. I have explained the lessons I have learned during the course of my internship, how I have overcome the difficulties I have faced as well as how this internship exceeded my expectations and the valuable experiences I have gathered. Moreover, I also tried to show a picture on how different agro input marketing is than conventional FMCG marketing and the strategies followed to promote the product. The report provides an insight into the workings of Katalyst, vegetable & seed sector as well as how I have tackled the responsibilities and work I was assigned on.