Influence of digital and traditional sales marketing strategies on purchase decision-making in the IT industry

Abstract

The foundation of this report is the knowledge I gained during my three-month apprenticeship at Unico IT Limited, a IT company dealing in the development of software solutions for organizations. This report is divided into three chapters in which I explore the organization, its marketing strategies, and the results of our primary research to determine the most effective approach for our business. In the section that follows, the objectives for composing this report are enumerated, along with a discussion of the learning experiences and resulting constraints. In addition, I provide a detailed company history and overview to help the reader comprehend Unico IT Limited's history, objectives, and vision. I used both primary and secondary sources to assemble this information. Conducting a comprehensive SWOT analysis, I then analyzed a variety of internal and external factors that could affect Unico IT Limited's operations. I also discussed my personal development during my tenure at Unico IT Limited and how it contributed to my skill development. In addition, I investigated the company's unique marketing requirements and how marketing strategies can affect the purchasing procedure. Understanding the sales market, generating sales practically, and applying academic concepts in this context were important goals during my tenure at Unico IT Limited. The concluding section of the report includes conclusions, recommendations, and findings, as well as concepts that support my discoveries. In conclusion, my internship at Unico IT Limited was both pleasurable and useful. I consider myself fortunate to have been a part of such a welcoming and supportive team, which encouraged a pleasant working environment in this new environment. I view this experience as a significant stepping stone in my future professional career.