Increasing the presence of Domex in the market place at Unilever Bangladesh Limited

Abstract

The study paper reflects my three-month learning experience working as an intern with the function for Customer Development at Unilever Bangladesh Limited. The research study's title report, "Increasing the presence of Domex in the marketplace of Unilever Bangladesh Limited," was created with the intention of examining the important procedures of the activation programs. This section goes into detail about the main duties of each functional department, the Products of Unilever Bangladesh Limited, the SWOT analysis, and my role as an intern. The key responsibility is about knowing about the maintaining territory business. Unilever begins the activation process by determining the purchasing goals of its target consumers. Finding various distribution channels to best satisfy the various shopping goals of the target clients is the first phase of the second process. Finally, after examining various channels, Unilever Bangladesh Limited creates various Shopper Marketing Activations to best meet the needs of each channel. Unilever created Laabher Bazar for the 150 Wet Market Clusters around the nation using the information gathered during the selection process, and Privilege Point for the 39 Modern Trade Centers in the city of Dhaka using the data. The planning phase and the filing of the final sales report are the two steps that mark the beginning and finish of the activation activities. All other procedures in between are covered in depth in this section. As a result, it can be argued that the study gives a full explanation of the core procedures of Unilever Bangladesh Limited's Shopper Marketing Activation operations.