Quality of content and services increase customer satisfaction and repeat purchase

Abstract

The technology industry's rapid advancements have fueled significant progress in online meal ordering systems in recent years. People have become increasingly accustomed to ordering meals from a diverse range of establishments, ranging from homemade food to gourmet dining experiences. The convenience of utilizing an online meal ordering system has become indispensable. Now, customers can easily order not only essential goods and items but also their favorite foods from the comfort of their homes, ensuring complete safety. The ordered items are promptly delivered to their doorstep through dedicated delivery platforms. Despite the ongoing pandemic, businesses offering online ordering services are flourishing. It's widely known that the advancement of technology has greatly simplified and transformed our lives, making them more futuristic. In this modern era, people are highly tech-savvy and prefer methods that streamline their daily routines. The widespread integration of digital technology has immensely simplified and expedited various aspects of our lives. Given the current COVID-19 situation, individuals find it safer to order meals online rather than visiting restaurants, where they could be exposed to crowded environments and physical contact with menus that have been handled by previous customers Foodpanda, an organization established in Germany, commenced its operations in Bangladesh in December 2013 and has since evolved into one of the prominent online platforms for food delivery in the country. Although Foodpanda's headquarters are situated in Germany, it is currently under the ownership of Delivery Hero. foodpanda has implemented an efficient method for placing food orders, enabling customers to effortlessly track the progress of their orders and provide feedback after each purchase made on the website. As soon as a customer's order is confirmed and prepared for pickup by a delivery rider, the customer is promptly notified. In this research paper on ' contend and onboarding department of Foodpanda Bangladesh,' the main purpose was to explore the quality of services and content that has impact on customer’s perception and involvement towards by Foodpanda Bangladesh Limited, The key goal of this study was to gain insights and give justification regarding customers satisfaction that turn them into loyal customers for Foodpanda Bangladesh Limited