Advertising theories in practice of Bikroy.com

Abstract

This particular report is based on the internship program, partial requirement for the Bachelor of Business Administration (BBA) in BRAC University. The major objectives of this report is to know my learning, my contribution, my interaction with coworkers, dealt with difficulties, my internship experience and how this internship has influenced my career plans in future. Internship at Bikroy.com was a great practical experience for me. The report discusses about all the issues of Documentation, recruitment process of Bikroy.com. Bikroy.com started its journey from 2012 and has various sections dedicated to both private and business advertisements for cars and vehicles, property, electronics, home appliances and personal items, sport and hobby items, and jobs. Various types of used and unused products are bought and sold at Bikroy.com. Classified advertisements are currently placed on Bikroy.com free of charge and remain on the site for a period of 60 days. Bikroy.com is available both in English and Bengali language so that people can understand more about the products. Even though Bikroy.com have been running their business for 5 years they are still the largest online buying and selling company in Bangladesh. Around 94 percent people are dependent on them for buying and selling their products.