Importance of data for the e-commerce industry

Abstract

During my internship at Dx Mart, a subsidiary of the Dx group and the national distributor of Xiaomi, I was a member of the Business Intelligence team under the operation department. My primary responsibilities included maintaining social media pages and groups, creating content for social media, replying to customers' queries, creating and presenting campaign plans, identifying website and apprelated issues, creating different types of reports, assisting my supervisor with tasks, communicating with courier services for delivery and pickup-related issues, website and mobile app performance checking, and improving SEO for the website. I was able to gain knowledge and a deep understanding of how an ecommerce business operates and how to work effectively in an organization. I also learned the importance of communication processes in a professional setting and was able to improve my skills in various areas. However, I faced some difficulties during the internship, such as long office hours and days, with only one day off per week. My recommendation for the company is to implement a five-day workweek and reduce office hours to benefit the mental well-being of employees and interns. Overall, my internship experience was valuable and has prepared me for future professional opportunities. The report provides an overview of the internship, including background information about the student, the supervisors, and the duties carried out during the three months at Dx Mart. In chapter 2, the report delves into the organization of Dx Mart, including an introduction, an overview of the company, management practices, marketing practices, financial performance and accounting practices, operations management and information system practices, industry and competitive analysis and recommendations/implications. In chapter 3, the report focuses on the project, which is named “Importance of data for the e-commerce industry”, and explores the local and global perspectives on the data-driven e-commerce industry and the use of data in Dx Mart. Overall, the report provides insight into the operations and management practices of Dx Mart, as well as the importance of data in the ecommerce industry.