Market acceptance of electronic car in ride sharing industry of Bangladesh

Abstract

This Internship Report is prepared as a requirement of Bachelor of Business Administration (BBA) program on Department of Business Studies, BRAC University. After completing internship session of three months in operation department of Bangladesh Electronic Vehicles Ltd., I have prepared this report with my practical experience, findings and knowledge I have gained during the internship period. Basically I conducted a market research to find out the acceptance of electronic cars in the ride sharing industry of Bangladesh. This report is based on “Market Acceptance of Electronic Car in Ride Sharing Industry of Bangladesh”. Bangladesh Electronic Vehicles Ltd. is executing to start their operation as a ride sharing company. They are using electronic cars as their operation vehicles. They are using their own vehicles. They will introduce an App for Android and IOS named “Elephant Taxi”. By using this App customers can book a ride. They are importing all these electronic cars from China. All these cars went through fitness test from BUET and got the approval. They have their Main office and warehouse at Baridhara Diplomatic Zone. Currently they have operation and marketing team in Dhaka. Their IT team is operating from CHINA currently. They want to introduce a environment friendly ride sharing service. Their unique feature will make them different from other ride sharing service. As this concept is totally new in Bangladesh, I wanted to conduct a marketing survey to measure the acceptance of electronic cars in ride sharing industry. Again, I would like to thank our honorable academic supervisor Ms. Rahma Akhter to support me and give me guidance to conduct a proper survey. As an intern I have worked with the operation and marketing department and gathered knowledge about their preference, performances and engagement with the technology. Therefore, at the end of the report I have come up with my analysis, findings and tried my best to come up with some useful suggestions and recommendations which I hope would be helpful for the organization.