Marketing plan of new brand development “STYLUS Mobile”

Abstract

Decision of launching mobile phone is Bangladesh will show the ACI’s business excellence in the information technology sector through the brand STYLUS. Through this mobile business diversification is so high; they want to deliver the benefits of the quality to the individual & in social life. By ensuring brilliance in product and keeping in mind of the company’s mission,” improve the quality of the life of the people of Bangladesh”, they are going to lead this industry to achieve economic and expected technological changes in the society. The paper is started with the description of ACI Limited. Where I have completed my 3 months internship program, from 26th of April to 25th of July 2015. In addition, this report contains a small overview and structure of Mobile and Electronic Department. Moreover, mobile market and business model information also include at body part of the report. Along with that marketing plan, targeted customer segment, product mix, SWOT and PEST analysis are also included in the report body, which will give a clear view regarding the status of the brand. I have tried my best to come up with the valid explanations for the report information and useful recommendation. However, due to lack of sufficient practical experience regarding such Statistical analysis, the recommendation may not be the very accurate enough. I believe a full reading of the will provide a brand development process and my duties over there.