Alternative channel performance and RDO performance of ROBI Axiata Limited

Abstract

Internship is such a program which makes a student experiences the corporate life for the first time. I was assigned as intern under Market Operation Division. I did my report on Alternative Channel Performance and RDO Performance of Robi Axiata Limited. This report is prepared on the basis of my three-month practical experience at Robi Axiata Limited. This internship program helped me to learn about the practical scenario of a Telecommunication Company. Robi Axiata Limited is a dynamic and leading countrywide GSM communication solution provider. It is a joint venture company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. Robi Axiata Limited, formerly known as Telecom Malaysia International (Bangladesh), commenced its operation in 1997 under the brand name Aktel among the pioneer GSM mobile telecommunications service providers in Bangladesh. Later, on 28th March 2010 the company started its new journey with the brand name Robi. This report has been presented based on my observation and experience gathered from the company. Robi Axiata Limited is the 1st telecom company who is working with so much effort for the Alternate Channel Development. Robi Axiata Limited has already created many alternate channels that are working for a very long time and doing a quite good business and bringing handsome revenue for the company. There key responsibilities are restructuring organizational frame of alternative sales channels while defining necessities of channel company priorities, Management of product and services in alternative sales channels, Business partnerships with alternative sales channels in order to reaching different target audience and etc. Robi Axiata Limited is working really hard to establish these Alternate Channels, and if they continued to work like this and other than the traditional retailers, these Alternate Channels will also be a major medium for earning revenue.