The planning process for BTL marketing campaigns

Abstract

Asiatic Experiential Marketing Limited (Asiatic EXP) is the front runner in the BTL marketing industry and being an intern of this reputed company, I was fortunate to see firsthand how a BTL agency develops strategies and ideas for renowned companies and their respective brands. As Bangladesh is moving forward, the companies are also progressing and along with the advancements in media and technology, the companies require newer mediums to launch and showcase their products and services. In accordance with these changes, the marketing agencies are also moving forward and constantly creating fresh contents and ideas to cater the needs and requirements of their respective clients. In my report I have tried to emphasize on the planning process of the BTL agency, how the planning department works in creating contents and ideas for its client’s new product launch. The report will reflect the step by step process how Asiatic EXP’s planning department works when creating or developing ideas for a launch event.