Measuring gender equality practices in the workplace: a focus on UN global compact network Bangladesh member companies and external private sector businesses in Bangladesh

Abstract

The aim of this research project is to gain a deeper understanding of corporate initiatives towards gender equality and equal opportunities. The project will investigate the key actions being taken by Global Compact Network Bangladesh (GCNB) member companies and external private sector companies across the country and the existing policies they have in place in order to promote equal opportunities. It also explores the marketplace initiatives being implemented in order to achieve this goal. The project will also focus on the UN Global Compact Network Bangladesh’s features surrounding gender equality and targeting gender equality, including workshops, and worldwide equality initiatives. To collect the appropriate data, a primary and secondary quantitative research method technique is used. To obtain primary research data, a survey with detailed questions is utilized. The secondary quantitative research data is sourced from questionnaire data conducted by the UN Global Compact Bangladesh. To analyze the data, a frequency analysis will be used for our study. The study and research will focus on understanding the percentage of companies from a random sample’s focus on gender equality initiatives. This shift in corporate mindset is essential to understand as gender factors in Bangladesh continue to change as education and society develops. The study revealed several problem areas. Areas such as maternity and paternity leave, professional development and more are common and in need of improvement among the 29 respondents. On the other end, the study also reflects the areas that are excelling, such as the deep implementation of foundational policies. The study intends to inform marketers and private sector businesses in identifying areas for development when it comes to corporate morals, policies and initiatives, in order to sustain and develop the next generation of employees, and also tailor products and business processes to conform to societal expectations such as gender equality.