A study of the impact of electronic marketing on consumer’s purchasing behavior

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15282003_MPSM.pdf (99.01 KB)

Date

2016-02

Publisher

BRAC University

Authors

Full item page

URI

http://hdl.handle.net/10361/9786

Citation

Abstract

Keywords

Electronic marketing, Consumer’s purchasing behavior, E-media

Description

This dissertation is submitted in partial fulfilment of the requirements for the degree of Masters in Procurement and Supply Management, 2016.
Cataloged from PDF version of dissertation.
Includes bibliographical references (page 26-28).

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Department

BRAC Institute of Governance and Development

Type

Dissertation

Collections

Thesis & Dissertation (Masters in Procurement and Supply Management)